Defining Your Core Content Strategy

Meghan Casey

Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. Yet, we don’t always make smart decisions about what content we produce and why. Ensure you spend your time and money on content efforts that make sense for your organization and your audiences with a core strategy. In this workshop, we’ll walk through a five-step process for defining it. This is truly a workshop, emphasis on work … you’ve been warned.

As the lead content strategist at Brain Traffic, Meghan helps clients across industries solve the messy content problems most organizations encounter every day. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in the summer of 2015.

Smooth Sailing Post-Launch: Managing, Maintaining, and Improving Content

Rebekah Cancino

Redesigning a website with new content can be hard. Managing, maintaining, and improving the content you’ve got long after launch is even harder. Which is why understanding performance and analyzing metrics can help us keep our content shipshape and seaworthy. In this hands-on workshop we will explore and practice techniques to:

• Test and measure content to help you know what’s working and what needs to be improved
• Develop a plan for adding, editing, and removing content from our websites
• Get the buy-in and resources you need to make big changes and small improvements

Rebekah Cancino has spent the last decade helping people develop clear communication and human-centered digital experiences. She’s committed to making cross-discipline collaboration possible, and is the co-founder of Togetherly.