Our websites are like ships: designed to carry information. But how much time do we spend making sure the crew is well trained?

Now What? Conference is two days of talks and workshops about how to maintain and improve your website. It’s not just about making a new site – it’s about getting better at handling your current one. Join us and our team of experienced web-hands to navigate the high seas of website maintenance – from writing great copy to tracking content effectiveness – and ensure that you have what you need for smooth sailing.

April 13-14, 2016 | Sioux Falls, SD

Top-Notch Speakers

We strive to bring in the best in the business, and this year we’ve landed a fantastic lineup!

Jonathan Colman

Product UX + content strategy at Facebook

Jonathon isn’t ignoring you, he’s just introverted. Despite this, he’s a Webby Award-winning UX content strategist at Facebook, the social network. That makes him a nerd, but don’t worry—he’s one of the good ones. You can find Jonathon on Facebook and Twitter.

Kevin Hoffman

Founder, Seven Heads Design

Kevin is the author of the forthcoming Rosenfeld Media book, Meeting Design, and he founded Seven Heads Design, a network of highly experienced digital design thinkers who operate independently, but love working together.


Get hands-on with half-day workshops, facilitated by subject experts.

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Defining Your Core Content Strategy

Meghan Casey

Content strategy is about providing the right content, to the right people, at the right times, for the right reasons. Yet, we don’t always make smart decisions about what content we produce and why. Ensure you spend your time and money on content efforts that make sense for your organization and your audiences with a core strategy. In this workshop, we’ll walk through a five-step process for defining it. This is truly a workshop, emphasis on work … you’ve been warned.

As the lead content strategist at Brain Traffic, Meghan helps clients across industries solve the messy content problems most organizations encounter every day. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in the summer of 2015.

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Smooth Sailing Post-Launch: Managing, Maintaining, and Improving Content

Rebekah Cancino

Redesigning a website with new content can be hard. Managing, maintaining, and improving the content you’ve got long after launch is even harder. Which is why understanding performance and analyzing metrics can help us keep our content shipshape and seaworthy. In this hands-on workshop we will explore and practice techniques to:

  • Test and measure content to help you know what’s working and what needs to be improved
  • Develop a plan for adding, editing, and removing content from our websites
  • Get the buy-in and resources you need to make big changes and small improvements

Rebekah Cancino has spent the last decade helping people develop clear communication and human-centered digital experiences. She’s committed to making cross-discipline collaboration possible, and is the co-founder of Togetherly.

The Venue

The Now What? Conference drops anchor at the Washington Pavilion in beautiful Sioux Falls, South Dakota.

Need a place to stay? Here are some great hotels just blocks from the venue.

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Past Voyages

Explore the previous Now What? Conferences:  2013  2014  2015